overview
indsustry
year
outcome
Brand strategy & design
Brand identity design
Webflow design & development
UX & conversion strategy
Healthcare
2025
A ground-up rebuild of a leading Orlando-based wellness brand and digital ecosystem, aligning visual identity, user experience, and search visibility to ensure the practice delivers on its promise ofa. modern, patient-first care - both in-office and online.
view project ↗overview
Olikano Wellness is a modern primary care and wellness practice based in Orlando, Florida, offering services including family and primary care, testosterone replacement therapy (TRT), medical weight loss, IV hydration, and functional medicine. Built on a patient-first philosophy, the practice blends preventive care with performance-driven wellness solutions.
With an expanding service offering and growing demand for personalized healthcare, Olikano needed a brand and digital presence that matched its ambition. The opportunity wasn't simply to redesign a website - it was to position Olikano as a credible, visible, and trusted leader within Orlando's competitive wellness market.
Olikano Wellness had built a strong in-person reputation, but their digital presence told a different story. The existing website felt outdated, misaligned with the brand’s level of care, and lacked the clarity needed to guide patients through services like primary care, TRT, weight loss, and IV hydration. It wasn’t communicating credibility — and it certainly wasn’t converting.
More critically, the practice was virtually invisible in local search. High-intent patients in Orlando searching for care simply weren’t finding Olikano. The challenge wasn’t just aesthetic — it was structural. Olikano needed a modern brand, a strategic web experience, and a visibility foundation built to attract, educate, and convert the right audience.
We began by redefining the foundation. Through brand strategy and positioning work, we clarified Olikano's voice, visual identity, and service differentiation - aligning the brand with the elevated, patient-first experience delivered in-office. The goal was to create immediate credibility while modernizing the practice's digital presence.
From there, we architected a custom Webflow experience built around clarity, and conversion. We streamlined navigation, structured service pages around high-intent search behavior, and implemented foundation local SEO to improve discoverability for key offerings like TRT, primary care and medical weight loss with drugs such as GLP-1. With a scalable framework in place, we launched a strategic social presence to reinforce visibility, authority, and long-term growth.
THE RESULTS
Increase in new website visitors 6-weeks post launch
Local SEO keywords ranked for on page one within 5-weeks
New appointments booked within two weeks of site launch
"Working with Craft + Code was an incredible experience. They truly listened to our vision and brought it to life in a way that felt thoughtful, organized, and aligned with our goals. The process was smooth, collaborative, and clear from start to finish. We’re so proud of the final result and grateful to have had a team that genuinely cared about our success."