Social media advertising

Paid social media marketing that turns views into revenue

Paid social media marketing isn't about impressions or vanity metrics - it's about measurable growth. We build and manage performance-driven campaigns across platforms like Meta, designed to attract the right audience, stop the scroll, and convert attention into revenue. From audience strategy and creative direction to testing, optimization, and scaling, every campaign is engineered with one goal in mind: results that impact your bottom line

Your social media ad campaigns should be scaling, not stalling

To many brands begin social media ads without a system behind it. Weak creatives, inefficient targeting, and lack of on-going optimization quietly stall performance - long before real scale happens.

Campaigns built to convert

Most paid social fails because it’s built around clicks, not conversions. We design campaigns around real business outcomes—aligning creative, audiences, and landing experiences to turn attention into measurable revenue.

Performance, consistently optimized

Paid social isn’t set-and-forget. We monitor performance daily, testing creative, audiences, and messaging to reduce waste, improve efficiency, and unlock scale over time—not just short-term wins.

Built to scale, not spike

Anyone can generate a temporary spike. We build paid social systems designed for sustainable growth—using structured testing, controlled scaling, and data-driven decisions to grow spend without breaking performance.

+$2.7m YoY revenue increase for Affordable Pools
•
+302% conversion increase for DVC Resale Experts

Social media advertising services
that drive performance

We go beyond boosting posts and chasing likes. Our paid social media marketing campaigns
are engineered for growth - built on creative that converts, targeting that pinpoints intent,
and optimization that turns data into scalable ROI

Campaign strategy & funnel design

We develop tailored paid social media strategies that guide audiences through every stage of the funnel - from awareness to conversion - ensuring your brand reaches, engages, and converts the right people on every platform.

Audience research & targeting

Our team identifies and refines high-value audiences using platform data and analytics. Whether on Meta, TikTok, or LinkedIn, we target the users most likely to take action - reducing wasted ad spend and maximizing ROI.

Creative strategy & ad creation

We create scroll-stopping ads that feel native to each platform while staying on brand. Every asset is designed to capture attention, spark emotion, and convert curiosity into clicks and leads.

A/B testing & optimization

Performance never stops evolving. We continuously test creatives, copy, placements, and audience to uncover what works best - then scale what converts, optimizing every dollar towards ROI.

Audience retargeting

We don't let interest go cold. Our retargeting strategies re-engage visitors with personalized offers and dynamic creatives, turning engagement into conversions and one-time buyers into loyal ones.

Reporting & insights

Our reporting goes beyond metrics. You'll get clear, actionable insights showing how each platform performs - connecting impressions and clicks to real leads, sales and growth.

Selected work

Results matter more than presentations. These case studies show how paid social drives real performance—not just impressions.

Affordable Pools
•
Social Media Advertising
Social media marketing for a local pool builder leads to $3.5M in YOY revenue
Tolstoy
•
Web design
•
Webflow
44% higher CTR after message and heirarchy adjustments
Olikano Wellness
•
Web design
•
Webflow
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Not all paid social media marketing agencies are the same

Many agencies promise performance. Few are structured to deliver it consistently. This is where the difference becomes clear—in strategy, execution, optimization, and results.

Feature
Campaign strategy & structure
Creative testing & iterations
Audience segmenting & targeting
Attribution & conversion tracking
Performance
Scaling methodology
Budget efficiency & waste reduction
Reporting & transparency
Creative, media & strategy alignment
Craft & Code
Goal-driven strategy built for scale
Continuous testing, structured iteration
Advanced segmentation beyond interests
Accurate tracking tied to real outcomes
Daily optimization, performance-led decisions
Controlled scaling with efficiency loss
Spend protected, waste actively reduced
Clear reporting focused on performance
Creative & strategy fully aligned
Typical Agency
Template based campaign setup
Occasional testing, limited iterations
Basic interest and lookalike targeting
Standard tracking, limited attribution clarity
Periodic optimizations, reactive changes
Scaling through budget increases
Some ad waste accepted as normal
Surface-level reporting, mixed metrics
Execution often siloed between campaigns
Freelancers
Ad-hoc setup, minimal structure
Limited testing
capacity
Basic platform-provided targeting only
Often incomplete or missing entirely
Infrequent or non-existent optimizations
Manual scaling, inconsistent results
Reactive ad spend management
Simple reports, limited insights
Dependent on indiviudal skills
In-house team
Internally aligned, limited external perspective
Testing limited by workload bandwidth
Relies on platform
defaults
Depends on internal resources
Prioritzed alongside other responsibilites
Cautious scaling, slower momentum
Conservative spend, missed upside
Clear internally, less specialized
Strong brand alignment, execution gaps
Our web design process

A proven process -
from strategy to launch

Each phase is intentional - clarity first, design second, refinement last. It's how we create award winning experiences that are intuitive to use, built to scale and designed for long-term growth.

We align on business and marketing goals, target audiences, budgets, and success metrics to ensure campaigns are built around outcomes - not vanity metrics.

Campaign strategy & funnel design

We design the campaign structure, funnel stages, landing pages, and messaging framework, mapping how users move from awareness to conversion.

Audience research & targeting

We research and build precise audience segments using platform data, behaviors, and intent signals to reach the right people at the right time.

Creative development & testing

We design multiple ad varitations, testing formats, hooks, and messaging to identify what performs best

Optimization & scaling

We monitor performance daily, refining creatives, audiences, and budgets while scaling spend in a controlled, data-driven way.

Reporting & insights

We deliver clear, performance-focused reporting and insights - using data to inform ongoing optimization and future growth.

Trusted by leading brands

We partner with leading-brands and organizations to use digital technology to
grow their revenue with ROI-focused social media advertising strategies

Your Brand Here
FAQ's

Frequently asked quetions

What's included in your paid social media advertising service?

Our full-service management covers everything from strategy and creative to targeting, media buying, and optimization. We handle every part of your campaign- so you can focus on running your business while we drive theAbsolutely! As roughly 65% of all website traffic comes from mobile devices, our Orlando responsive web designers ensure that your site looks great for your visitors, no matter their device type or screen size.

How much input will I have during the website design process?

As much or as little as you want. We specialize in creating bespoke and complex websites for brands of all sizes. No matter the amount of creative control you would like to have, our 30+ years of combined website design experience will work for you

Do you redesign existing websites?

We do. We'll meet with you to get your thoughts on your current website - what you like, what works and doesn't work - and we will evaluate your site from a technical standpoint to recommend changes. From there, we will discuss if its more advantageous to redesign the existing website or start from scratch.

What is an SEO-friendly website?

A SEO friendly website (sometimes referred as an “optimized website”) means that your website can effectively communicate to Google that your website is home for relevant, unique, and useful content based on certain keywords. This allows your website to show up on Google search results  – leading to an increase in higher-intent (quality) website traffic and improved conversion metrics. At Craft & Code, we place a strong focus on providing SEO-optimized websites and always bring in our Orlando SEO experts for our website design projects.

What is responsive web design?

Responsive web design is the process of making your website accessible on mobile-devices. As an Orlando responsive web design agency, we understand that 65% on searches happen on mobile-devices, so it’s important that your website not only looks good when viewing your site from these devices, but also that your website loads fast and functions well. If your brand’s website has low conversion rates on mobile, or are experiencing issues with your mobile-site, we encourage you to reach out to us.

Do you offer ongoing support once our website is launched?

Of course. Once your website is launched, we offer a 60-day warranty period to make sure that all kinks are worked out and the site is working and exceeding your expectations. Afterwards, we encourage you to reach out to us and discuss our Web Care program for more involved, hands-on support.

How much does a website cost?

We don’t have set prices for our websites. Every project brief has it’s own set of specifications and requirements. We encourage you to send over your brief or schedule a consultation with our website team and upon learning the specifics of your project, we can give you an indication of cost and timeline.

We have a limited budget, will you still work with us?

We want to work with clients who share the same vision that we do here at Craft & Code. If you want to improve your brand online and understand the way we work, then we want to work with you! In terms of budget, the easiest way to find out if a project is possible – is to let us know what your budget is! This way, we can propose items that are possible, and craft a customized development strategy.

Do you design and develop websites for international clients?

Not a problem! Even though we’re headquartered in Orlando, and pride ourselves as being the top Orlando web design company, we work with a wide range of clients across the entire United States, and for our friends across the pond. We’re ready to hop on a call and offer support no matter the time of day

Latest insights

Insights & perspectives

Thoughtful insights, informed perspectives, and opinions from our team of website design experts.

Brandon Holt
•
The 2025 Guide To Branding Your Non Profit Organization
•
When to Rebrand Your Company - Is It Time?
Craft & Code
•
Effective Digital Marketing Strategies For Small Businesses

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