Orlando Search Engine Marketing

Paid search campaigns built to capture high-intent demand

Paid media only works when strategy leads — not guesswork. At Craft & Code, we build campaigns that capture real demand, eliminate wasted spend, and turn platforms like Google, YouTube, and Display into predictable revenue channels. We don’t chase vanity metrics or impressions. We engineer full-funnel campaigns built on search intent, conversion data, and message-to-market alignment — so your business grows with precision, not hope.

Paid search built for effciency, control and results

Paid search success comes down to structure, discipline, and precision. We build and manage campaigns that prioritize efficiency, clarity, and long-term performance.

Budget protection

Most SEM marketing campaigns fail because spending is not controlled or the results are lackluster. We build disciplined campaign structures, strict targeting, and constant optimization to eliminate waste and maximize leads, sales and ROI.

Buyers, not browsers

Clicks don't equal revenue. We prioritize high-intent keywords, refined matchtypes, and conversion-focused ads to put your ads directly in front of users who are actively searching and ready to act.

Continious optimization

We never settle for "good". Paid search performance decays without attention. We monitor and optimize daily - refining bids, ads, and structure - so performance improves over time instead of slipping.

+532% organic traffic in 6 weeks for TOUS les JOURS
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+74% conversion increase for DVC Resale Experts

ROI-focused search engine marketing

Every campaign is built to capture high-demand intent, control costs, and turn
search traffic into measurable revenue.

Campaign strategy & account structure

We build paid search campaigns with intentions from the start. From account structure and keyword grouping to bidding strategy and funnel alignment, everything is designed to control spend and maximize efficiency.

Keyword research & intent targeting

We focus on keywords that signal readiness to act - not just search volume. By prioritizing high-intent queries and filtering out low-quality traffic, we ensure ads appear when customers are most likely to convert.

Ad copy & creative optimization

Strong ads win clicks - and conversions. We write, test, and refine ad copy that aligns with search intent, improves Quality Score, and turns qualified searches into meaningful actions.

Bid management & budget control

We actively manage bids and budgets to protect ROI. Through disciplined bid strategies and ongoing adjustments, we control costs, reduce waste, and scale spend without sacrificing efficiency.

Conversion tracking & landing page

Paid search only works when performance is measurable. We ensure accurate conversion tracking and align ads with landing experiences designed to convert clicks into lead, sales or signups.

Ongoing optimization & reporting

Search performance changes constantly - and so do we. We monitor results, refine strategy, and report on what actually matters - keeping campaigns efficient, accountable, and improving over time.

Selected work

Results matter more than presentations. These case studies show how paid social drives real performance—not just impressions.

Olikano Wellness
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Web design
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Webflow
Website redesign leads to 114% increase in new visitors in 5 weeks
Tolstoy
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Web design
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Webflow
44% higher CTR after message and heirarchy adjustments
Olikano Wellness
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Web design
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Webflow
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Not all SEM marketing companies are built the same

Many agencies run ads. Few are structured to manage spend responsibly, capture high intent demand and improve performance over time.

Feature
Campaign strategy & account structure
Keyword intent & match type
Ad copy strategy
Budget control
Quality score
Conversion tracking
Optimization frequency & discipline
Scaling methodology
Reporting & accountability
Craft & Code
Purpose built structure tied to goals
High-intent focus with strict controls
Continious testing, intent-matched messaging
Active bid management, spend protected
Relevance optimized to reduce CPCs
Accurate outcome tracking
Daily optimization, disciplined reviews
Controlled scaling without efficiency loss
Clear reporting focused on ROI
Typical Agency
Template based account setup
Broad targeting with loose controls
Occasional testing, limited iteration
Periodic bid
adjustments
CPCs managed reactively
Basic tracking, limited clarity
Inconsistent optimization cadence
Budget icnreases without structure
Surface level reporting, mixed metrics
Freelancers
Ad-hoc setup, minimal structure
Limited control, broad matching
Minimal testing capacity
Manual bids, limited oversight
Inefficiencies often overlooked
Often incomplete or
missing
Inconsistent
Infrequent optimizations
Manual scaling, inconsistent results
Basic reports, limited insights
In-house team
Aligned internally, limited outside perspective
Relies on platform defaults
Testing limited by bandwidth
Managed alongside other priorities
Functional, not fully optimized
Depends on internal resources
Slower optimization
cycles
Cautious scaling, slower momentum
Clear internally, less specialized
Our SEO process

A proven process -
from strategy to launch

Each phase is intentional - clarity first, design second, refinement last. It's how we create award winning experiences that are intuitive to use, built to scale and designed for long-term growth.

We start by aligning on business goals, budgets, target markets, and success metrics - ensuring every campaign is built around outcomes, not assumptions.

Orlando SEM Agency - discovery and goal alignment

Account strategy & structure

We design a clean, intentional account structure - from campaigns and ad groups to match types and bidding strategy - built to control spend and improve efficiency from day one.

Orlando search engine marketing - account strategy and structure

Keyword & intent mapping

We identify high-intent search queries and map them to the right campaigns, ads, and landing experiences - filtering out low-quality traffic before it wastes budget.

Ad creation & launch

We write and launch intent-matched ads designed to earn qualified clicks, improve Quality Score, and set a strong performance baseline.

Orlando SEM advertising - ad creation

Optimization & scaling

We monitor performance closely - refining bids, ads, keywords, and structure - cutting inefficiencies and scaling what works without breaking ROI.

Orlando seo backlinks and authority building

Reporting & performance review

We provide clear, actionable reporting focused on cost efficiency, conversions, and return using insights to continuously improve performance over time.

Ongoing monitoring, reporting and optimization with an Orlando SEO company

Trusted by leading brands

We partner with leading brands and organizations to use SEO and digital strategy
to increase visibility, attract qualified traffic, and drive measurable revenue growth.

Your Brand Here
FAQ's

Frequently asked quetions

How long does SEO take to actually work?

SEO isn’t instant—but it shouldn’t feel endless either. With the right strategy, most Orlando SEO campaigns show early momentum within 60–90 days, followed by compounding growth as authority and relevance build over time.

What makes your Orlando SEO approach different?

Most Orlando SEO companies focus on checklists and rankings. We focus on intent, visibility, and revenue—building SEO strategies that connect search performance to real business outcomes, not just reports.

Do you specialize in Orlando SEO or do you work with other regions?

Both. Our Orlando search engine optimization strategies are built with local competition, intent, and visibility in mind—but the same frameworks scale cleanly to regional and national markets.

Why did our rankings suddenly drop?

SEO drops are often caused by algorithm updates, technical issues, or outdated content—not always obvious mistakes. We diagnose what changed, fix what’s holding your site back, and rebuild visibility before losses compound.

Is SEO still worth it with AI and algorithim changes?

More than ever. As search evolves, quality, authority, and intent matter more—not less. Our Orlando SEO strategies are built to adapt to algorithm updates and AI-driven search experiences, not break because of them.

Can you help if we've already worked with another SEO company?

Yes—and this is common. Many businesses come to us after working with an Orlando SEO company that focused on activity instead of outcomes. We audit what’s been done, identify gaps, and rebuild a strategy that actually performs.

How do you measure success with SEO?

We believe that "SEO success" is more than rankings. We believe that success is measured through visibility, qualified traffic, leads, and revenue. Our monthly reporting will clearly show what users came from organic search queries, backlink referrals, and more, allowing us to closely tie SEO to sales - leading to a positive ROI for your SEO marketing.

Will SEO work for a competitive industry?

Competitive industries are where strategy matters most. With the right technical foundation, content positioning, and authority-building approach, Orlando SEO can outperform larger competitors who rely on outdated tactics.

Is there a long-term contract required for SEO?

No. We don’t believe in locking clients into long-term commitments. Our Orlando SEO partnerships are built on transparency, performance, and results—not obligations. We do highly recommend however giving our expert SEO team at Craft & Code 6 months minimum to ensure that our strategies begin to come to fruition before making any rash decisions.

Latest insights

Insights & perspectives

Thoughtful insights, informed perspectives, and opinions from our team

Brandon Holt
•
The 2025 Guide To Branding Your Non Profit Organization
•
When to Rebrand Your Company - Is It Time?
Craft & Code
•
Effective Digital Marketing Strategies For Small Businesses

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