Strategic Web Design Agency

We design & develop websites that convert, scale & outperform

Your website should do more than look good — it should function as your brand’s digital storefront. We design high-performing websites that communicate clearly, guide users intuitively, and convert consistently. Each build is backed by strategy, crafted with intention, and optimized to drive growth today and scale tomorrow.

4.9 rated Orlando web Design Agency
4 UI awards
5.0 rating on Google
15 SOTD CSSDesignAwards
13 SOTD on awwwards

Don't let your website be the weakest part of your business

Too many businesses invest in websites that look polished but fail to deliver real results. Confusing UX, slow performance, and unclear messaging quietly costs trust, leads and growth.

Conversion-driven web design

Most websites are designed to impress. Ours are designed to impress & perform. Every layout, interaction, and piece of content is intentionally crafted to guide users, reduce friction, and turn attention into action - so your website works as a growth asset, not a digital brochure.

Performance, engineered from day one

Speed, accesibility, technical SEO, and Core Web Vitals are not afterthoughts - they're built into our process from the start. We design and develop websites with performance in mind, ensuring your website loads fast, ranks high on Google, and delivers a seamless user experience (UI/UX) across all device types.

Engineered to scale

We don't build one-off websites - we build systems. Through thoughtful UX, modular components, and scale design systems, your website is set up to grow with your business without design constraints, inconsistencies, or technical debt.

Our web design process

Every detail is considered - from user experience and responsiveness, to development
and performance - so nothing is left to chance.

Website strategy & architecture

Every high-performing website start with a strategy. We define your goals, audience, focus on your users journey to build a strong foundation for your growth.

UX/UI design

We design experiences that feel invisible - because great UX shouldn't be noticed, it should be felt. Through data-driven design and intuitive interaction, we turn complex ideas into moments of clarity that convert.

Custom website development

Your website should be exceptional and perform flawlessly. We build custom websites that combine speed, security, and scalability - integrating clean code and SEO best practices.

eCommerce web design

We design and develop eCommerce experiences that sell. Every page - from product layout to checkout - is optimized for conversions, speed, and customer satisfaction. Fast, SEO-friendly, and built to turn browsers into buyers.

SEO-optimized website

A beautiful website means nothing if your customers can't find it. Every website is built with SEO at its core - from technical optimization and keyword strategy to on-page performance. We help your brand rank higher, attract the right audience, and turn organic traffic into real revenue.

Conversion rate optimization

We turn website traffic into measurable growth. Through data analysis, A/B testing, and performance-driven design refinements, we continuously optimize your site to convert more visitors into customers. The result? A digital experience that works as hard as you do.

Selected work

Real results beat pretty presentations. Here are some recent case studies that move metrics & emotions, not just pixels.

Olikano Wellness
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Web design
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Webflow
Website redesign leads to 114% increase in new visitors in 5 weeks
Tolstoy
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Web design
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Webflow
44% higher CTR after message and heirarchy adjustments
Olikano Wellness
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Web design
•
Webflow
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Not all web design agencies
are built the same

Many agencies promise quality - few are built to consistently deliver it. This is where the difference shows: in process, collaboration, speed and results.

Feature
Quality & craft
Speed to launch
Collaboration &
communication
UX & Interaction
depth
CMS scalability
Performance &
SEO foundation
Flexibility &
iteration
Cost over time
Migrations &
redesign readiness
Craft & Code
Strategy-led design, high-end execution
Efficient timelines without cutting corners
Clear ownership, proactive communication
Thoughtful UX, purposeful interactions
Modular systems built to scale with you
Performance and SEO built in from day one
Unlimited, fast iterations, easy updates
Lower long-term cost, higher ROI
Multi-platform experts, seamless migrations
Typical Agency
Polished visuals, inconsistent real world use
Long timelines (8+ weeks), frequent delays
Email heavy, unclear ownership
Safe layouts, limited interaction depth
Rigid structure, hard to extend and scale
Minimal research, optimized late in process
Chagnes require new work scopes
Higher costs through ongoing revisions
Risk of downtime or SEO loss
Freelancers
Quality and expertise vary by individual
Unpredictable timelines, over-extended
Dependant on availability & project undertaking
Common template recycling - no UX depth
Minimal system
structure
Often not included / not part of scope
Limited bandwidth for changes
Lower upfront cost, higher for iterations / diagnosing
Limited platform experience
In-house team
Strong brand knowledge, limited outside perspective
Competing internal priorities
Clear internally, siloed externally
Functional, not 100% specialized
Depends on internal expertise
Variable, often secondary to priority
Slower due to internal processes
Higher salary / long-term overhead (salary, benefits)
Infrequent, higher execution risk
Our web design process

Our process - from strategy
to launch

Each phase is intentional - clarity first, design second, refinement last. It's how we create award winning experiences that are intuitive to use, built to scale and designed for long-term growth.

We start by aligning on goals, audience, and success metrics - ensuring every decision is grounded in both user needs and business objectives before design begins.

Strategy & architecture

With clear alignment in place, we define the website's structure, user journeys, and content hierarchy - mapping how users move through the experience and how the website will support your business goals.

UX & visual design

We translate strategy into intuitive UX and purposeful visual design, ensuring every interaction feels clear, consistent, and intentional.

Development & implementation

We bring the design to life through clean, scalable development - integrating CMS structure, performance best practices, and technical SEO to ensure the site is fast, stable, and built to grow.

Testing & refinement

We rigorously test across devices, browsers, and real world scenarios - refining performance, usability, and details to ensure everything works exactly as intended before launch.

Launch & on-going optimization

We launch with confidence, then monitor performance, gather insights, and optimize continuously - ensuring your website evolves alongside your business and delivers long-term value.

Websites for leading brands

We've designed & developed over 200+ websites for startups, small businesses, and enterprises across
the United States, Canada, and the United Kingdom

Your Brand Here
FAQ's

Questions about
our web design?

Will my website be mobile-friendly?

Absolutely! As roughly 65% of all website traffic comes from mobile devices, our Orlando responsive web designers ensure that your site looks great for your visitors, no matter their device type or screen size.

How much input will I have during the website design process?

As much or as little as you want. We specialize in creating bespoke and complex websites for brands of all sizes. No matter the amount of creative control you would like to have, our 30+ years of combined website design experience will work for you

Do you redesign existing websites?

We do. We'll meet with you to get your thoughts on your current website - what you like, what works and doesn't work - and we will evaluate your site from a technical standpoint to recommend changes. From there, we will discuss if its more advantageous to redesign the existing website or start from scratch.

What is an SEO-friendly website?

A SEO friendly website (sometimes referred as an “optimized website”) means that your website can effectively communicate to Google that your website is home for relevant, unique, and useful content based on certain keywords. This allows your website to show up on Google search results  – leading to an increase in higher-intent (quality) website traffic and improved conversion metrics. At Craft & Code, we place a strong focus on providing SEO-optimized websites and always bring in our Orlando SEO experts for our website design projects.

What is responsive web design?

Responsive web design is the process of making your website accessible on mobile-devices. As an Orlando responsive web design agency, we understand that 65% on searches happen on mobile-devices, so it’s important that your website not only looks good when viewing your site from these devices, but also that your website loads fast and functions well. If your brand’s website has low conversion rates on mobile, or are experiencing issues with your mobile-site, we encourage you to reach out to us.

Do you offer ongoing support once our website is launched?

Of course. Once your website is launched, we offer a 60-day warranty period to make sure that all kinks are worked out and the site is working and exceeding your expectations. Afterwards, we encourage you to reach out to us and discuss our Web Care program for more involved, hands-on support.

How much does a website cost?

We don’t have set prices for our websites. Every project brief has it’s own set of specifications and requirements. We encourage you to send over your brief or schedule a consultation with our website team and upon learning the specifics of your project, we can give you an indication of cost and timeline.

We have a limited budget, will you still work with us?

We want to work with clients who share the same vision that we do here at Craft & Code. If you want to improve your brand online and understand the way we work, then we want to work with you! In terms of budget, the easiest way to find out if a project is possible – is to let us know what your budget is! This way, we can propose items that are possible, and craft a customized development strategy.

Do you design and develop websites for international clients?

Not a problem! Even though we’re headquartered in Orlando, and pride ourselves as being the top Orlando web design company, we work with a wide range of clients across the entire United States, and for our friends across the pond. We’re ready to hop on a call and offer support no matter the time of day

Latest insights

Insights & perspectives

Thoughtful insights, informed perspectives, and opinions from our team of website design experts.

Brandon Holt
•
The 2025 Guide To Branding Your Non Profit Organization
•
When to Rebrand Your Company - Is It Time?
Craft & Code
•
Effective Digital Marketing Strategies For Small Businesses